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Copywriting Test (Upwork)
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Avg score: 32% • Most missed: “To make Adword ads stand out and seem 'larger' in appearance”

Practice this Upwork Skill Test. Freelancers take skill tests on Upwork to show their skills to potential clients and to make themselves more marketable. Upwork suggests you take as many tests as you want -  your skills are shown on your Upwork profile page.

Copywriting Test (Upwork)
Time left 00:00
25 Questions

1. The main goal of copy written for web elements is to:
2. To make Adword ads stand out and seem 'larger' in appearance
3. Copy that appears throughout a promotion that urges the prospect to do something
4. The first
5. The process of affecting the visibility of a website or a web page in a search engine???s natural or un-paid (organic) search results is:
6. The ________ is considered the most important element in most advertisements.
7. With regard to length
8. A desired
9. The section of a blog post that contains the author's name is the:
10. The one characteristic that brings cohesion and a level of uniformity to an advertising campaign is commonly referred to as the:
11. True or False? A good copywriter will focus on selling the features
12. When using a bullet list of 5 or more points
13. Holding the prospect's attention is NOT an important aspect of copywriting. True or False?
14. The short saying or motto of your copy is the:
15. This term is used to describe the powerful copy element when a person or an organization endorses a product in the advertisement.
16. What is an ellipsis?
17. Which item is NOT a typical job for copywriters?
18. The term that refers to the level of knowledge and understanding a prospect has for the benefits or the existence of the product is called:
19. A document that provides a detailed overview of the copywriting project is the:
20. Imagined versions of your prospects
21. What is recommended as one of the best ways to edit your work?
22. Which of the following is more like content writing than copywriting?
23. When optimizing content
24. In terms of copywriting
25. When building a relationship and trust with a new social media campaign

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