If an author of informational text makes a reference to someone famous, e.g., the name of a literary or historical figure, to create resonance with readers and/or make something or someone in the text symbolic, what rhetorical device is this?

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If an author of informational text makes a reference to someone famous, e.g., the name of a literary or historical figure, to create resonance with readers and/or make something or someone in the text symbolic, what rhetorical device is this?