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CIPP/US – US Privacy Law Sources (Constitution, Statutes, Common Law, FTC Act §5)
US privacy law is not a single, omnibus statute like the GDPR. Instead, privacy protection comes from a patchwork of constitutional guarantees, federal and state statutes, common?law torts, and the Federal Trade Commission (FTC) Act §5 (which bans “unfair or deceptive acts or practices”). Understanding where the authority originates helps you decide which rule applies to a given data?handling activity, and it’s the foundation for any compliance program.
Real?world example: A health?tech startup based in California collects biometric data from users in Texas. The company must evaluate (1) the Fourth Amendment (if the data is obtained by a government search), (2) HIPAA (if the data is “protected health information” and the startup is a “covered entity” or “business associate”), (3) Texas’ biometric privacy statute, (4) the FTC’s unfair?practice authority, and (5) any state common?law claims that could arise from a data breach.
Scenario: A retailer collects email addresses for a newsletter and later sells the list to a third?party marketer. A California resident objects. Answer: Under CCPA/CPRA, the resident can opt?out of the sale of their personal information. The retailer must honor the request within 15 days and provide a clear “Do Not Sell My Personal Information” link.
Scenario: A state university police department installs facial?recognition cameras on campus without student consent. Answer: The Fourth Amendment does not apply because the university is a state actor performing a search; however, the university may be liable under state biometric statutes (e.g., Illinois BIPA) and could face FTC §5 action for an unfair practice.
Scenario: A fintech startup stores credit?card numbers on a cloud server located in Ireland. A Texas consumer requests deletion of their data. Answer: The GLBA (and Texas data?privacy law) requires the fintech to honor the deletion request, but HIPAA does not apply because the data is not PHI. The company must still comply with any applicable state breach?notification rules if a breach occurs.
Good luck—remember: U.S. privacy is a mosaic; always start with the data type, then layer the applicable source(s).
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