What is personal information (PI)?

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The California Consumer Privacy Act (CCPA), effective since January 1, 2020, and expanded by the 2023 CPRA, grants California residents significant control over their personal data. It forces businesses to provide transparency about data collection and enables consumers to access, delete, and opt-out of the sale or sharing of their information.  Key Aspects of the CCPA: Who it Protects: California residents (consumers). What it Covers: "Personal Information" defined broadly, including names, IP addresses, biometric data, geolocation, and purchasing history. Which Businesses Must Comply:... Show more

1. What is personal information (PI)?