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DECA Advertising Campaign Exam 2
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DECA Advertising Campaign Exam 2
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25 Questions

1. Which of the following is a factor that measures the condition of a country's economy:
2. Which economic resources enable specialty advertising businesses to operate?
3. What should you do to be prepared to answer customer questions?
4. If a photography studio which normally has gross sales of $15,800 per week forecasts an increase in sales of 8%, forecasted weekly sales would be
5. What does a commercial printing business use to compare the actual performance of its marketing efforts in relation to its marketing objectives?
6. Quick-print businesses calculate break-even in dollars so they know the
7. Which of the following is a source that businesses often consider when generating ideas for promotional display products:
8. Determine the cost per thousand (CPM) for the following newspaper advertisement: Total cost of the ad: $600 Circulation of the newspaper: 60,000
9. When Ken Ditioner, owner of Shine Shampoo, considers how to package the items he produces, he is making a __________ decision.
10. Which of the following is a guideline to follow in lettering display signs:
11. John, Robert, and Charles were college friends who wanted to start a public relations business. John has creative ability, Robert's expertise is selling, and Charles' expertise is management. However, each has limited capital. The ideal business ownership for these young men is a
12. Which of the following statements is true regarding the development of a sales promotion plan:
13. Which of the following is a type of company promotional material that can be used as a source of information for selling:
14. Why is it important for Internet businesses to write promotional content for their web-site home pages that is interesting as well as concise?
15. Why do advertising agencies often use specialized computer programs to present information to clients?
16. In which of the following situations should a specialty advertising business consider its competitors' prices when developing a marketing plan:
17. One reason companies may not be placing as many advertisements in newspapers and magazines as they did twenty years ago is because
18. Which of the following is the net income for a photography studio with net sales of $92,500, cost of merchandise sold of $48,250, and operating expenses of $31,100:
19. Which of the following levels of governmental purchases are included in the calculation of GDP:
20. Which of the following is a psychographic characteristic that advertising agencies often use to identify market segments:
21. Risks that may result in a loss, no change, or a gain are
22. What might result if a specialty advertising business's merchandising budget called for purchasing more goods than customers wanted?
23. Research and development programs can increase productivity by
24. Which of the following data about past advertisements would be useful in planning future ads:
25. The first factor that a specialty advertising business should consider when it is deciding if it should sell a product is the

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