American Eagle plans to offer a popular sweater in six colors this season. Promotional efforts include ads featuring young people wearing the sweaters during the day and evening, at work, and at play. Production has been geared up to put large quantities of the sweater into American Eagle stores. In which stage of the fashion cycle is the sweater?

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American Eagle plans to offer a popular sweater in six colors this season. Promotional efforts include ads featuring young people wearing the sweaters during the day and evening, at work, and at play. Production has been geared up to put large quantities of the sweater into American Eagle stores. In which stage of the fashion cycle is the sweater?