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DECA Business Services Marketing Exam
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DECA Business Services Marketing Exam
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25 Questions

1. Which of the following would be most effective in improving a pet-grooming business's security:
2. Selling goods and services to customers in their homes is an example of
3. Why would a pest-control business use the same promotional mix that other pest-control businesses in town were using?
4. Which of the following is an example of a service business intermediary:
5. Which of the following is a characteristic of a service-based economy:
6. When a supervisor gives you evaluative information about yourself, s/he is providing you with
7. A group of businesspeople purchased land to build an office complex or a condominium development. After much research and discussion, they agreed to build the office complex. The alternative that was given up is referred to as a(n)
8. What do salespeople need to possess in order to provide customer service that will increase sales?
9. Which of the following is a reason that marketers gather information:
10. Selling policies not only benefit the company by providing guidelines for sales activities, employee actions, and services provided, they also help managers to
11. Which of the following is a computer-software technology that helps a carpet-cleaning business automate and track its sales, marketing, and service efforts:
12. One way a carpet-cleaning business can reduce the risk of accidents in the workplace is by providing its employees with
13. When a pest-control business decides to use marketing research to help it solve a problem, the pest-control business should make sure that it
14. Which of the following would determine a carpet-cleaning company's need for funds to carry out its marketing activities:
15. What housekeeping activity should a business's employees complete on a regular basis?
16. The stages of brand loyalty through which brands usually pass are, in order,
17. What do home-security salespeople need to explain to customers to persuade them to buy services?
18. When a lawn-care business reduces the use of the toxic chemicals it uses to maintain green spaces, the lawn-care company is exhibiting a(n) _________ attitude.
19. A disadvantage to service businesses that use e-mail as a direct-mail strategy is that recipients may not get the message because many computers have
20. A customer telephoned to complain that the window repairperson had not arrived and wants to find out when the repairperson will arrive. You say that you will check and call back. How do you show a customer-service mindset?
21. Specialization by trade or profession, specialization by stage of production, and specialization by task are three main forms of specialization of
22. Which of the following is a situation in which people are out of work and can't afford 'extra' purchases:
23. Which of the following is a trait that employees should possess in order to be successful in many of the jobs available in the business-services industry:
24. A good source of information that business-services salespeople can use in selling is the company's
25. The two classifications of warranties based on whether the promises are stated or simply understood are __________ and __________ warranties.