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DECA Business Services Marketing Exam
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DECA Business Services Marketing Exam
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25 Questions

1. Marsha wants to invest her savings in a service business. However, she wants to protect all of her personal assets. Which type of business ownership would be most appropriate for Marsha?
2. What procedure can a small beauty shop follow to eliminate the possibility of bad-check losses?
3. Which of the following is a trait that employees should possess in order to be successful in many of the jobs available in the business-services industry:
4. The customers or potential customers for a good or service are known as a(n)
5. One way a carpet-cleaning business can reduce the risk of accidents in the workplace is by providing its employees with
6. Which of the following is a computer-software technology that helps a carpet-cleaning business automate and track its sales, marketing, and service efforts:
7. A service business is able to search the World Wide Web and jump from one page that is connected to another page by clicking on the
8. High levels of inflation often have a negative effect on a service business's
9. One characteristic of services marketing is that the service generally is produced and __________ at the same time.
10. What housekeeping activity should a business's employees complete on a regular basis?
11. When a supervisor gives you evaluative information about yourself, s/he is providing you with
12. The stages of brand loyalty through which brands usually pass are, in order,
13. Which of the following situations is an example of word-of-mouth promotion for a service business:
14. Pete enters Clips and Snips Hair Salon and asks a salon employee if Beth has time to cut his hair. Beth is on vacation, so the salon employee tells Pete that another hair stylist, Wanda, is available to cut his hair. The salon employee is using a sales technique called
15. As the use of marketing information systems continues to grow, it is important for insurance companies to be concerned with their clients'
16. Which of the following is a reason why some home security businesses use predatory pricing:
17. An effective technique for coordinating promotional activities is to create displays that __________ advertisements.
18. Which of the following is an example of people having vision:
19. When a health-care facility transfers charges from one account to another, there is a credit to one account and a __________ to another account.
20. Selling goods and services to customers in their homes is an example of
21. A customer telephoned to complain that the window repairperson had not arrived and wants to find out when the repairperson will arrive. You say that you will check and call back. How do you show a customer-service mindset?
22. The two classifications of warranties based on whether the promises are stated or simply understood are __________ and __________ warranties.
23. A group of businesspeople purchased land to build an office complex or a condominium development. After much research and discussion, they agreed to build the office complex. The alternative that was given up is referred to as a(n)
24. Which of the following is a technique for effectively beginning an employment interview:
25. Listening carefully should enable the employees of a pet-grooming business to