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DECA Marketing Management Exam
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DECA Marketing Management Exam
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25 Questions

1. When determining whether to market its products internationally, The HIJ Company should consider economic factors such as the
2. When project managers ask members of the group to give short status reports, the managers are
3. Measure the audience of a newspaper if it has 325,000 subscribers and 45% of them pass on the newspaper to one coworker.
4. Not allowing employees to bring personal belongings into the work area helps to prevent
5. People having job skills but being out of work because the jobs that require those skills do not currently exist is an example of __________ unemployment.
6. Critics claim that promotion poses an ethical dilemma because it encourages __________ attitudes in society.
7. A brand name that has been given legal protection is referred to as a
8. Which of the following approaches would help workers involved in conflict to negotiate a solution to the problem that is satisfactory to all:
9. It is important to set goals that are realistic and attainable, which means that they should be
10. Which of the following is an aspect of a business's marketing strategy that might need to be revised to appeal to international customers:
11. The first factor that a business should consider when it is deciding if it should sell a product is the
12. Which of the following is an important aspect to consider when a business begins to assess its marketing information needs:
13. Enjoying an improved standard of living is one way that society benefits from the marketing function of
14. The costs associated with Channel Member V are 15 percent of the total costs of the distribution channel for a three-month period. If the total costs for the distribution channel are $985,260 for the three-month period, what are the costs associated with Channel Member V?
15. Calculate the percentage rate of return on the marketing investment (ROMI) for a sales promotion, if the sales promotion generated $12,000 in revenue and all marketing expenses were $8,000.
16. Developing a pricing structure that encourages customers to buy additional services that they don't need in order to obtain the original product is often a(n) __________ tactic.
17. One of the factors managers must consider when offering customer services is the cost of
18. When an employee always puts in a full day but never seems to get any work done, s/he needs to focus on
19. High levels of investment in new plants and equipment indicate producers expect a(n)
20. When the marketing manager makes changes to a project-status report, it's important for him/her to distribute copies of the updated report to
21. The owner of a business in a small town is considering moving to a nearby larger city but is concerned that current customers will not travel the additional 50 miles. What marketing element is involved in this situation?
22. A bank denies a business owner's application for credit saying, 'We feel that you would be unable to make the monthly payments because of your other debts.' What financial report did the bank review?
23. When a marketing department develops an operational plan for marketing activities, it is important to
24. If last year's sales totaled $2,765,000 and the company is allocating six percent of last year's sales to the new marketing budget, what is the dollar amount of the company's marketing budget?
25. A business had $815,250 in sales last year and expects an 8% increase this year. What is the sales forecast for the coming year if prices remain the same and the business plans to spend $62,000 remodeling its offices?

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