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DECA Marketing Management Exam
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DECA Marketing Management Exam
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25 Questions

1. What is a company's return on investment if its total assets are $600,000 and its net profit is $96,000?
2. Which of the following is a way that employees who handle sales transactions can help to save the business money:
3. The type of copy that provides facts about a good or service is the
4. Which of the following is an aspect of a business's marketing strategy that might need to be revised to appeal to international customers:
5. What kind of conversion process is being used in an assembly line that produces soft drinks?
6. When project managers ask members of the group to give short status reports, the managers are
7. A business wanting to determine the quality of potential vendors' products might request
8. Which of the following is an example of price fixing:
9. Building trust among team members is often a challenge when
10. A business had $815,250 in sales last year and expects an 8% increase this year. What is the sales forecast for the coming year if prices remain the same and the business plans to spend $62,000 remodeling its offices?
11. Roc's Burger Palace recently began accepting credit cards, which gives customers another method of payment. Accepting credit cards helps to create ___________ utility.
12. Enjoying an improved standard of living is one way that society benefits from the marketing function of
13. Hertz and Avis car-rental companies are considered __________ competitors.
14. Operating expenses, such as rent and utilities, that affect a firm's selling prices are called __________ costs.
15. One of the reasons that teams are important to businesses is that they can increase
16. Which of the following should be done first to resolve an employee complaint:
17. When a business considers the feasibility of a product idea, it should determine if the product idea is consistent with the company's
18. Calculate the percentage rate of return on the marketing investment (ROMI) for a sales promotion, if the sales promotion generated $12,000 in revenue and all marketing expenses were $8,000.
19. A business had net sales of $17,540 for the month. The cost of goods sold was $6,950, and operating expenses were $3,930. The net profit for the month is
20. One of the factors managers must consider when offering customer services is the cost of
21. An example of a country that has a socialist command economy is
22. What element of a complex written report may be important to executives who are too busy to read the entire report?
23. People adapt to new situations by ________ their behavior.
24. Before a business begins developing a marketing-information management system, it should identify the types of data that will be
25. A business wants to hire an employee for a newly created position. What should the supervisor first do to select the best applicant to fill the position?

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