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DECA Marketing Management Exam
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DECA Marketing Management Exam
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25 Questions

1. What might result if a manufacturer wants prompt payment for goods, but the intermediary wants to defer payment for as long as possible?
2. Which of the following aspects of marketing management involves making decisions about what will be done and how it will be accomplished:
3. The way in which the promotional message is communicated should be
4. If all of the individuals who own a business share unlimited liability for the business's losses, these individuals are part of a(n)
5. Advertisements, marketing plans, marketing-research reports, information sheets, and product manuals can all be used by salespeople to
6. Which of the following is an important aspect to consider when a business begins to assess its marketing information needs:
7. Samantha never uses 'strong-arm tactics' or attempts to pressure her customers into making a purchase. Which characteristic of a successful salesperson does Samantha display?
8. Which of the following approaches would help workers involved in conflict to negotiate a solution to the problem that is satisfactory to all:
9. Measure the audience of a newspaper if it has 325,000 subscribers and 45% of them pass on the newspaper to one coworker.
10. When an employee always puts in a full day but never seems to get any work done, s/he needs to focus on
11. A business wanting to determine the quality of potential vendors' products might request
12. Which of the following is a way that employees who handle sales transactions can help to save the business money:
13. Which of the following is an aspect of a business's marketing strategy that might need to be revised to appeal to international customers:
14. A business that continuously monitors its marketing plan should take corrective action when its
15. Which of the following is a reason why some businesses prefer to have unwritten selling policies:
16. Carol would rather have one product but will purchase another one if her favorite item is not available. This is an example of brand
17. Which of the following is a strategy that a business might use to position an existing product that is losing popularity:
18. A business evaluates its promotional budget of $75,000 which currently allocates 35% of that amount to sales promotion and the remainder to advertising. If the business decides to allocate an additional 7% to advertising, what amount will be available for sales promotion?
19. The owner of a business in a small town is considering moving to a nearby larger city but is concerned that current customers will not travel the additional 50 miles. What marketing element is involved in this situation?
20. Enjoying an improved standard of living is one way that society benefits from the marketing function of
21. The type of copy that provides facts about a good or service is the
22. Which form of traditional direct mail is the most expensive to produce and distribute?
23. Carlton's Electrical Service sells highly technical and expensive computers that include additional, advanced features. What promotional mix element would most likely be used to promote the computer successfully?
24. What kind of conversion process is being used in an assembly line that produces soft drinks?
25. Which of the following usually is a characteristic of a trade show:

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