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DECA Promotion Review
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Avg score: 100% Most missed: “Types of promotion”
DECA Promotion Review
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23 Questions

1. Elements of the promotional mix

2. Internal and external audiences for PR activities

3. Use of technology in the promotion function

4. Components of advertisements

5. Set up point-of-sale displays and handouts

6. Use lighting to highlight products

7. Cross-merchandising techniques

8. Dismantle/Store displays/display fixtures/forms

9. Visual merchandising and display

10. Types of PR activities

11. Promotion as a marketing function

12. Word-of-mouth channels used to communicate with targeted audiences

13. Communications channels used in sales promotion

14. Visual merchandising in retailing

15. Branding

16. Regulation of promotion

17. Importance of coordinating elements in advertisements

18. Types of advertising media

19. Develop promotional calendar

20. Communications channels used in public-relations activities

21. Business ethics in promotion

22. Nature of direct marketing channels

23. Types of promotion