The advertising coordinator at Mark's Steakhouse wanted to use Jenna, a frequent customer, in his next print advertisement. What type of approach would be used by stating Jenna's personal experience with the steakhouse in the copy of the print advertisement?

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The advertising coordinator at Mark's Steakhouse wanted to use Jenna, a frequent customer, in his next print advertisement. What type of approach would be used by stating Jenna's personal experience with the steakhouse in the copy of the print advertisement?