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1. attract strangers to your site ( blogging, optimizing your website, and social media) 2. convert into leads (forms, call to action, landing pages) 3. close (CRM, emails, workflow) 4. delight ( surveys, smart content, social monitoring)

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1. 1. attract strangers to your site ( blogging, optimizing your website, and social media) 2. convert into leads (forms, call to action, landing pages) 3. close (CRM, emails, workflow) 4. delight ( surveys, smart content, social monitoring)





 
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