First, optimize the page around a primary keyword -Add the keyword to the page title - add your primary keyword to the URL -In the event of broken links, you'll want to have a custom 404 error page - add the keyword to the page headers and content - add the keyword to the image alt-text -add the keyword to the meta description - include relevant links within the content -Link to relevant internal pages from your website, in order to drive traffic to them -Edit your page to promote a good user experience -Make sure your website is intuitive and easy to browse -optimize your website for mobile