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Search engines follow links between pages to see how they're related to each other. Links coming into your website are called inbound links. Search engines view inbound links as a vote of confidence. If a trusted site is linking to you, your website becomes more trustworthy.

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1. Search engines follow links between pages to see how they're related to each other. Links coming into your website are called inbound links. Search engines view inbound links as a vote of confidence. If a trusted site is linking to you, your website becomes more trustworthy.





 
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