To determine whether a listing is paid or not, look for the small yellow box with the word 'ad' inside of it. These websites are paying to show up on Google's engine results page. Below the paid ads, you're looking at the top 1-10 unpaid, or organic, search results that contain the most popular, relevant answers.

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1. To determine whether a listing is paid or not, look for the small yellow box with the word 'ad' inside of it. These websites are paying to show up on Google's engine results page. Below the paid ads, you're looking at the top 1-10 unpaid, or organic, search results that contain the most popular, relevant answers.