To find them, they send what are known as spiders, or web crawlers, to crawl through all of the pages on the web, searching for that content. Those spiders try to figure out what each page is about. From that data, they create a list of results that are relevant and useful to the searcher. Then, they rank those results based on the popularity and authority of those websites. The more visits a website gets, the higher it will rank.

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1. To find them, they send what are known as spiders, or web crawlers, to crawl through all of the pages on the web, searching for that content. Those spiders try to figure out what each page is about. From that data, they create a list of results that are relevant and useful to the searcher. Then, they rank those results based on the popularity and authority of those websites. The more visits a website gets, the higher it will rank.