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Your research should always begin with your buyer personas. - make a list of keywords that they might search for -expand your keyword list by searching the web for alternatives - look for alternatives under the different search options in Google, like image search or video. - determine which keywords people are already using to find your site -decide which keywords you have the best opportunity to rank for

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1. Your research should always begin with your buyer personas. - make a list of keywords that they might search for -expand your keyword list by searching the web for alternatives - look for alternatives under the different search options in Google, like image search or video. - determine which keywords people are already using to find your site -decide which keywords you have the best opportunity to rank for





 
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