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To improve a website's ranking on search engine result pages, ____ optimization refers to all actions taken outside of the website itself.

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Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (aka organic traffic) rather than direct traffic or paid traffic.
 


To improve a website's ranking on search engine result pages, ____ optimization refers to all actions taken outside of the website itself.






 
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