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Business Plan Basics
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Business Plan Basics
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15 Questions

1. The capital requirements of the business - financial projections - breakeven analysis - key assumptions - contingencies & probabilities - financial returns - business valuation

2. Who are the competitors? (direct and indirect) - what differentiates you product or services from you competition? - how much of a threat are your competitors to venture?

3. Describes how you will deliver your value proposition - emphasize how your plan will result in superior value and/or lower costs than competitors - better/cheaper access to inputs - better/cheaper access to labor capital - a favorable geographical l

4. Compare long - term benefits vs. cost of customer acquisition to determine value

5. How much you will spend - how much you will make - how quickly earnings - the capital requirements of the business - financial projections - breakeven analysis - key assumptions - contingencies & probabilities - financial returns - business valuation

6. The problem (pain) and the solution (painkiller) you offer - The context - market - industry - competitors - The business opportunity (size - timing - sustainability) - how will you capitalize on the opportunity (business model) - th

7. In what industry will you compete? - who are you competitors within that industry? in other industries? - what is the market (geographic/demographic scope) - who actually pays?

8. Example: Detailed financials (summaries are in main document) - expected milestones timeline (or in main document) - pictures of prototypes - plans - etc - documentation of intellectual property - letters from potential supplies - distributors

9. Do your research - concept - opportunity - competitive landscape - keys to success - people involved

10. Have a clean - professional appearance - include the name of the business or project - give you name and contact info - display the company logo or emblem

11. Cover page - table of contents - executive summary - business description - business enviornmemt - industry background - competitive analysis - market analysis - marketing plan - operations plan - management summary - financial

12. Advantages in sourcing materials - discover cheaper transporting methods - technological innovations in the manufacturing or distribution process - can lower costs or increase productivity - a favorable geographical location - closer to customers

13. Word of mouth and social media - promotions & Tradeshows - direct sales - advertising

14. Who will read this? - what do you want them to know? - what do you want them to do?

15. Market research (primary and secondary) - industry research - competitor analysis - relevant cost/financial data

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