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PBMF Exam Review - Business Plan
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PBMF Exam Review - Business Plan
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25 Questions

1. Factual information used as a basis for reasoning, discussion, or calculation.

2. A _____ is intangible: something a customer experiences but doesn't hold or retain.

3. are the business' predictions about the future

4. is the monetary value attached to the reputation of a particular business.

5. A tangible good that a customer can see, touch, feel, try on, taste or otherwise use.

6. a set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition

7. Where are you competing? Who are competitors? What $$ is up for grabs?

8. A group of consumers who share common wants and needs.

9. is a situational analysis the involves identifying the strengths, weaknesses, opportunities and threats for the business.

10. a company that offers similar products/services

11. How will you go about making this happening? What is timing?

12. Your _____ is the person you've identified as most likely to purchase your products.

13. how much money you'll need to jump start your business and keep it running, if will you need a loan, how to finance

14. Facts about the population.

15. The gathering and analysis of information on the size, location, and makeup of a product market.

16. A brief recounting of the key points contained in a business plan.

17. the $ it takes to start your business and keep it running for the first 6-12 months

18. is a 'road map' for future growth and development within a business. It sets out the desired goal and direction of the business.

19. statement of the business opportunity and why you think it will succeed

20. an alternative product/service that may provide other benefits

21. are costs that do not vary regardless of how many units of a good or service are produced.

22. involves collecting, summarising and analysing information about the state of the market, customers, the threats and opportunities that the market presents, and any advantages and disadvantages that the business is likely to have over its competitors.

23. A statement that establishes the scope and purpose of a company and reflects its values and beliefs.

24. a written description of a new business venture that describes all aspects

25. something that may keep you from getting into a field or industry

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