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Chico's is a national catalog and a specialty store retailer. Its target market is 35-to-55-year-old-women. Sixty percent of its customers are college-educated with moderate to high family incomes. Chico's offers private brands, moderate to better-priced women's classic apparel, shoes, and accessories. Its stores are located within village location and upscale regional malls. Synergies among the store, catalog, and website operations provide a competitive advantage over other retailers. This is a description of Chico's:

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1. Chico's is a national catalog and a specialty store retailer. Its target market is 35-to-55-year-old-women. Sixty percent of its customers are college-educated with moderate to high family incomes. Chico's offers private brands, moderate to better-priced women's classic apparel, shoes, and accessories. Its stores are located within village location and upscale regional malls. Synergies among the store, catalog, and website operations provide a competitive advantage over other retailers. This is a description of Chico's:





 
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