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FBLA Advertising Test
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Avg score: 61% • Most missed: “Demographics”
FBLA Advertising Test
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25 Questions

1. Overview

2. Penetration Pricing

3. Demographics Influence Advertising Campaigns

4. Return On Investment

5. Need

6. Reach - Frequency - Lead Time-The Time Between The Initiation And Completion Of A Production Process. - Cost

7. The Business Of Selling Products Or Services Directly To The Public - E.G. - By Mail Order Or Telephone Selling - Rather Than Through Retailers

8. External Facilitators

9. Event Sponsorship

10. Brand Positioning

11. Identify The Problem - Develop The Research Design - Determine The Collecting Data Method - Collect Data - Analyze Data - Report/Present The Data

12. Junk Mail

13. Slogan

14. Media Class

15. Reach

16. Print Media

17. To Market (Something)

18. Supply And Demand Pricing

19. Positioning

20. One Of The 4 Ps Of The Marketing Mix. It Consists Of Public Relations - Advertising - Sales Promotion And Personal Selling

21. In-House Agency

22. Want

23. Its Principal Mission Is The Promotion Of Consumer Protection And The Elimination And Prevention Of Anticompetitive Business Practices - Such As Coercive Monopoly.

24. Usp

25. Direct Marketing

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