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FBLA Advertising Test
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Avg score: 61% • Most missed: “Demographics”
FBLA Advertising Test
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25 Questions

1. Get An Objective - Distribution Plan And Target Audience - Create Central Theme - Message To Support The Theme - Select A Promotional Product That Bears A Natural Relationship To Your Profession Or Communications Theme. - Don't Pick An Item Based Solely On Uniqueness - Price Or Perceived Value.

2. Not A Panacea Or Solution - Not Exact Science - Time Limitation - Erroneus Finding - Narrow Conception - High Cost

3. Sender - Encoding Message - Communication Channel - Receiver - Decoding Message - Noise - Feedback

4. Profit/Gain - Fear Of Loss - Comfort And Pleasure - Avoidance Of Pain - Love And Affection - Pride And Prestige

5. Propaganda

6. Competitor Analysis

7. Sandwich Board

8. Mass Media

9. To Market (Something)

10. Usp

11. Demographics

12. Push Money - Deal Loader - Trade Allowance

13. Creative Plan

14. Coincidental Studies

15. Media-Buying Service

16. Soft Sell

17. Average Number Of Copies Of A Magazine Sold In A Particular Period

18. Ritual

19. Process For Selecting Target Audience

20. Web 2.0

21. Need

22. Pricing Objectives

23. Banner Ad

24. Specific Time In A Broadcasting Schedule - When A Commercial May Be Shown

25. Word Of Mouth- Is The Passing Of Information From Person To Person By Oral Communication

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