Generate Leads- The Initiation Of Consumer Interest Or Inquiry Into Products Or Services Of A Business - Approach Customers - Determine Customer Needs - Present The Product - Overcome Objections-Are Anything That Stops A Customer From Buying From You - Close The Sale-Refers To The Process Of Making A Sale. The Sales Sense Springs From Real Estate - Where Closing Is The Final Step Of A Transaction. In Sales - It Is Used More Generally To Mean Achievement Of The Desired Outcome - Which May Be An Exchange Of Money Or Acquiring A Signature - Follow Up-Checking In On The Consumer - Wanting To Find Out How The Product Or Service Is Working For Them