Get An Objective - Distribution Plan And Target Audience - Create Central Theme - Message To Support The Theme - Select A Promotional Product That Bears A Natural Relationship To Your Profession Or Communications Theme. - Don't Pick An Item Based Solely On Uniqueness - Price Or Perceived Value.

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1. Get An Objective - Distribution Plan And Target Audience - Create Central Theme - Message To Support The Theme - Select A Promotional Product That Bears A Natural Relationship To Your Profession Or Communications Theme. - Don't Pick An Item Based Solely On Uniqueness - Price Or Perceived Value.