Topics covered in the Florist certification exam include:
Overview of Florist Products and Services: Principles of Floral Design Processing, Storing and Using Flowers, Greens and Fillers Introduction to Dozens of Commonly Used Materials Step-by-Step Instructions for Creating Arrangements
Developing Your Skills: Exploring Resources and Getting Experience Different Types of Florist Businesses Landing Your First Job as a Florist or Floral Designer
Opening Your Own Florist Business: Choosing a Niche, Name, Location and Signage Your Business Plan Start-Up Budgeting and Funding Sourcing Tools, Fixtures, Equipment and Supplies Shop Décor and Displays Setting Prices and Exploring Delivery Options Hiring Great Employees
Marketing Your Flower Shop: Target Markets for Florists Working with Wire Services Advertising and Free Publicity Getting Repeat Business and Referrals
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