John has decided that he needs to switch cellular service providers because his cell phone doesn't work in his new apartment. Within the context of the model of consumer decision making, this is an example of ________ need recognition.

The consumer decision-making process typically has five stages: 1. Need recognition: Customers determine they have an issue that needs resolution. They think about a potential solution for their trouble and prepare to examine products and services. 2. Problem recognition: This is the most important part of the consumer decisioning process. This is the point where a person becomes a potential customer and can start the process of buying a new product or a service. 3. Evaluation of alternatives: Consumers evaluate all of their product and brand options on a scale of attributes which have the... Show more

The consumer decision-making process typically has five stages:

1. Need recognition: Customers determine they have an issue that needs resolution. They think about a potential solution for their trouble and prepare to examine products and services.
2. Problem recognition: This is the most important part of the consumer decisioning process. This is the point where a person becomes a potential customer and can start the process of buying a new product or a service.
3. Evaluation of alternatives: Consumers evaluate all of their product and brand options on a scale of attributes which have the ability to deliver the benefit that the customer is seeking.
4. Purchase decision: The consumer may decide to purchase the most desired brand after weighing all of the options and determining the value it would provide.
5. Considering aspects: Consumers consider aspects like price and product design. 

The information search is a valuable step in the decision-making process. It helps the consumer make an informed decision and helps prevent poor purchase decisions or buyer's remorse. 

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