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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment.  Social responsibility is concerned with how marketing practices impact society. It... Show more
Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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25 Questions

1. Print ads that closely resemble editorial matter are known as ________.
2. Consumers are very open to the installation of digital cookies"onto their computers
3. The societal marketing concept proposes that all companies would be better off in a stronger, healthier society, and that companies that incorporate ethical behavior and social responsibility in all of their business dealings attract and maintain loyal consumer support over the long term.
4. It is argued that stealth marketing will result in increased consumer acceptance of product information.
5. The societal marketing concept involves ________.
6. With regard to assortment structure, ________ is/are an issue wherever multiple units of options are involved, such as holiday dinners, toys in play areas, and collectibles and collecting.
7. In ABC's Extreme Makeover: Home Edition, Sears' Kenmore appliances and Craftsman tools are the stars"of the show. This is an example of ________."
8. ________ consists of marketing messages and promotional materials that appear to come from independent parties although, in fact, they are sent by marketers.
9. Large inventory levels in one's home pantry could increase the quantity of food one believes is appropriate for a meal.
10. The judges of American Idol always have a Coca-Cola within easy reach (and view). This is an example of ________.
11. When the government of a country attempts to attract businesses by buying several pages in a well-respected news magazine and fills them with what appears to be a news article on the strength of the country's economy, the stability of its government, and the business-friendly nature of its legislation, this is an example of ________.
12. Marketers increasingly use techniques that blur the distinction between figure and ground, which makes it easier for consumers to clearly distinguish advertising from entertainment content.
13. According to the societal marketing concept, ________.
14. The principle of ________ can be used to confuse consumers and alter intended consumption behavior by blurring the distinction between branded and private-label products.
15. Truth-in-advertising laws protect consumers from false advertisements.
16. Aspire is a credit card provider that is offering a new identity theft protection service for a fee to its existing card holders. It is advertising this new service by sending direct mail to card holders in envelopes that say Time Sensitive Account Information"to discourage customers from simply discarding the junk mail without opening it. This is an example of ________."
17. ________ is responsible for stopping false or misleading ads.
18. A low fit between a sponsored cause and the sponsoring company's positioning strategy can harm the company's image.
19. Pomona Fruits, a tropical fruit grower, wants to raise awareness of the health benefits of pineapples in order to spur sales of its produce. Pomona buys a full page in a women's health magazine and pays a nutritionist to write a complementary article highlighting tropical fruits, including pineapples. This is an example of ________.
20. According to ________, children can easily form associations between stimuli and outcomes.
21. A cause-related message elicits more favorable consumer attitudes than a similar ad without a cause-related message.
22. With regard to offensive advertising, ________ produced the most consumer complaints.
23. As a result of the increasing criticism directed at product placements as a form of masked advertising, companies are forecast to steadily decrease expenditures on branded entertainment.
24. The marketing concept involves ________.
25. Which of the following is a masked marketing practice using a disguised communicator?

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