FBLA Marketing Test
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FBLA Marketing Test
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25 Questions

1. Ali is opening a new clothes boutique and wishes to get maximum exposure in her local market with minimal spending. Which one of the following options should she consider in placing ads?
2. What is the purpose of the more than 3000 promotional messages the average person is exposed to every week?
3. Business markets are typically divided into four categories. These categories are
4. Which one of the following market entry strategies is the most common for existing forms?
5. All of the following are characteristics of a free enterprise system except:
6. The organized actions of groups on consumers seeking to increase their influence on business practices is:
7. What happens if the buyer does not pay for a delivery that has been made COD?
8. Which type of risk is a consumer considering when deciding to purchase a product when the consumer is concerned that his friends may ridicule his purchase?
9. Markets fall into one or two categories. These categories are
10. What is a type of guarantee that a manufacturer makes regarding the condition of a product?
11. The correct sequence of stages that businesses follow as they develop their e-commerce presence on the Internet is:
12. Over the past 40 years,
13. ___________ are combined in point-of-sale research.
14. A piece of software that acts as an online store's catalog and ordering process is called a(n):
15. When Procter & Gamble sells different types of diapers, paper products, bath soap, and detergents, this class of products is referred to as the
16. If the local Holiday Inn decided to give free coffee every morning to guests at the motel, this would be considered
17. America's largest trading partner is
18. What is article marketing?
19. A 'marketing-orientated' business sees life from the perspective of which of the following?
20. When demand for a product increases at a greater rate than the supply of the product, manufacturers of this product will look to:
21. Identifying and understanding the markets a company wants to serve and developing effective marketing strategies for each market is called:
22. An independent business concern that operates as a link between producers and ultimate consumers or industrial users is called a (n):
23. What would be a characteristic of a production-oriented company?
24. What is the most effective demonstration in the selling process?
25. Today, personal selling is commonly used in:

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