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Google Digital Garage: Fundamentals of Digital Marketing Exam Practice Test
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Google Digital Garage: Fundamentals of Digital Marketing Exam Practice Test
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25 Questions

1. Which of the following is a benefit of search advertising over display advertising?
2. Which of the following factors can impact the open rate of your email campaigns?
3. When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?
4. When it comes to mobile, how would you define usability?
5. When looking to get noticed locally online, what information should you ensure is on your website as a minimum?
6. What can you do to help your videos appear in search results?
7. Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
8. We use them every day, but what is the overall purpose of a search engine?
9. A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
10. When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
11. When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
12. Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
13. Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
14. Which of the following is a key strategy for distributing your video content?
15. Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
16. What is the term we use to describe how search engines categorise each piece of content?
17. When building a website for a business, what type of design should it have in order to be ‘mobile friendly’?
18. Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
19. Why is it important to reach customers on their mobiles when advertising locally?
20. When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
21. There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
22. When planning your website, what is one of the key things you should consider?
23. When creating a presentation based on lots of data, what principle should you bear in mind?
24. Google Search Console 'Crawl' reports let you monitor…?
25. How can businesses benefit from using analytics on their website?

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