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Advertising and Sales Promotion Practice Test
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Advertising vs Sales Promotion: Advertising is done to build brand image and increase sales, but Sales Promotion is used to push short-term sales. Advertising is one of the elements of promotion while the promotion is the variable of the marketing mix. Advertising has a long term effect but at the same time promotion has short term effects.

Advertising and Sales Promotion Practice Test
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25 Questions

1. The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________.
2. _______________ is called the Mecca of rural advertising.
3. The ________________ ad for its 'while perfect' whitening range was discontinued when the ASCI intervenes to say that it was 'Misleading'.
4. A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as
5. The specific approach advertisers use to communicate about the products to satisfy customer needs is
6. An ideal _____________ has to work as a bridge between research and communication strategy.
7. Brand positioning : Strategies for Competitive advantage is authored by ______________.
8. The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.
9. Indian advertising has for long been criticized for ________________.
10. The product that reaches maturity and wide scale acceptance enter the _______stage of advertising.
11. ______________ is a regular program sponsored by only one advertiser.
12. Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.
13. ______________ is an elaborate booklet, usually bound with a special cover.
14. __________________refers to a situation when an advertiser withdraws the product advertised and substitutes it with a different quality product.
15. Research plays a critical role in advertising ______________.
16. ABC stands for __________.
17. Television advertising that include a telephone numeral for ordering is an example of__________.
18. . _______ is a series of key visuals and accomplishing dialogue that explains a TV commercial.
19. Legend is another name for
20. Which of the following are agency personnel who undertake investigate to support a campaign?
21. _________ is an identifying announcement of sponsorship at the beginning, end, or breaks of radio and television sponsored programs.
22. A printed information form listing a publications advertising rates is known as
23. Head & Shoulders is a power brand from _________.
24. Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as
25. ______________ is one of the doyens of Indian advertising.

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