Advertising and Sales Promotion Practice Test — Flashcards | Marketing Management 101 | FatSkills

Advertising and Sales Promotion Practice Test — Flashcards

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Advertising vs Sales Promotion: Advertising is done to build brand image and increase sales, but Sales Promotion is used to push short-term sales. Advertising is one of the elements of promotion while the promotion is the variable of the marketing mix. Advertising has a long term effect but at the same time promotion has short term effects.

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Which among the following is a Pull Strategy?
consumer promotion
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