1. The number of different people exposed to an advertising message within a specified period of time.

2. An online marketplace where advertisers can buy a number of advertising & Related services: e.g. content writing, illustration, and voice over narration, which could start for just $5.

3. A content management system used by people and some small companies to build their websites.

4. A formula that says the most responsive prospects to a promotion are those who have bought recently, those who buy frequently, and those who spend a goodly sum of money. Recency is the date of the consumer’s last purchase; the more recent, the more likely the consumer is to respond to another promotion. Frequency is how often the consumer buys from you; the greater the frequency, the more likely they are to respond to the next promotion. Monetary refers to how much money on average they spend per order; the greater the monetary, the more likely they are to respond to higher-priced offers.

5. Useful or interesting information given to consumers as part of the marketing effort. For instance, you might give a homeowner a booklet on how to avoid contractor rip-offs, if you are a contractor selling your own services. Popular types of content include videos, blog posts, white papers, articles, and podcasts.

6. A site that is highly respected with fantastic content and a lot of traffic. By getting authority sites to link to your site, you are raising your Google ranking.

7. Focus groups, interviews, and other market research techniques that attempt to predict which marketing approaches will work prior to testing them.

8. A small region or subgroup of consumers on which a new product, service, or promotion is tested before rolling out to a broader audience.

9. An offer where the consumer has to pay with check, credit card, money order, or PayPal when placing his order. The product is not shipped, until payment is made.

10. Surveys, interviews, and studies designed to show an advertiser how the public perceives his product and company, or how they react to the advertiser’s ads and commercials.

11. An e-mail that uses text and straight type only: no HTML, or images.

12. The good will, awareness, memorability, and perception a brand has built up.

13. The day when half the orders a direct mail package is going to produce have been received. If you know when doubling day is based on experience; for instance say, 14 days after the mailing drops, then when you reach doubling day, you multiply number of orders received so far by 2 to forecast the total response to the mailing.

14. Links from your site to pages on other people’s websites. While the hyperlink to reach these outside pages can appear anywhere on your site, you should have a separate Links page where the bulk of your outbound hyperlinks are posted.

15. A long lunch in an expensive restaurant that ad agency personnel treat their clients to. Once commonplace, it is now fading away as people are too busy for it.

16. Offering the consumer something free or low cost and then, when he orders it, upsell him on a more expensive product.

17. A commercial that can be run any time of the day, or night.

18. The colors that combine to form all other colors. In the CMYK system: cyan, magenta, yellow, and black; for the RGB system: red, green and blue.

19. A direct mail package that contains a faux membership, or credit card as an attention-getting device.

20. Marketing so clever, entertaining, or informative that consumers forward it to their friends and acquaintances. Some marketers set out to deliberately make their campaigns viral while for others, it just happens.

21. Appending Census data such as income, education, and type of home owned to a household file.

22. A clear plastic wrapping that is shrunk through heating so the plastic shrinks and holds tightly to the product.

23. A presale page, also called a doorway page, is a page the potential customer sees before they arrive on your landing page. The presale page’s objective is to help potential customers decide to make the purchase on their own before they arrive at the landing page. It usually has banners, buttons, or text links directing the potential customer to your landing page.

24. Keeping a customer as an active customer. The retention rate is the percentage of your customers who continue to do business with you in a given time period, usually 12 months, but can vary with industry.

25. A consumer who likes to be among the first to buy a new type of product: especially technology products, like notebooks and smart phones.