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Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects 'Build awareness' as the marketing objective for his campaign.Why would Alan choose 'Build awareness' as his marketing objective?

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Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects 'Build awareness' as the marketing objective for his campaign.Why would Alan choose 'Build awareness' as his marketing objective?






 
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