1. Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase.Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

2. Which Of The Following Factors Wouldn’t Change An Account’s Optimization Score?

3. Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects 'Build awareness' as the marketing objective for his campaign.Why would Alan choose 'Build awareness' as his marketing objective?

4. Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers.Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

5. Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers.Which keyword match type would help Barbara reach the most search queries that potential clients are using?

6. Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website.Which option best suits her needs?

7. Hank wants to use a 'Maximize Conversions' campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

8. Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

9. How Does Google Ads Generate Responsive Search Ads?

10. Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign.Why would Mary choose Standard Display campaigns over Smart Display campaigns?

11. Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34.Which targeting option should Thelma select to achieve her marketing goal?

12. To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____.

13. Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns.What’s one automation model that Smart Display campaigns provides that might help Mike?

14. You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed.Why is Google Ads a viable option?

15. Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

16. What does Performance Planner automatically do?

17. A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products.Which option can best help them reach their specific audience?

18. If An Advertiser Doesn’t Want To Add Remarketing Tags To A Website, Why Would Customer Match Be A Good fit For Them?

19. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.Which bidding strategy has the potential to meet Marta’s needs?

20. What can the Performance Planner recommend?

21. What is a key benefit of Smart Display campaigns?

22. What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?

23. Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

24. Arrange The Items Below In Order Of Hierarchy, Beginning With The Top Level.

25. Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting?