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Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the 'Influence consideration' marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

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Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the 'Influence consideration' marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?





 
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