Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option.What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

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Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option.What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?