A conversion happens when a click on your ad leads directly to user behavior that you consider valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords consultant is to improve ROI for your clients. One of the things you've looked to optimize is the recommended cost-per-acquisition maximum cost-per-acquisition bid. What does the term recommended maximum bid mean?

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A conversion happens when a click on your ad leads directly to user behavior that you consider valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords consultant is to improve ROI for your clients. One of the things you've looked to optimize is the recommended cost-per-acquisition maximum cost-per-acquisition bid. What does the term recommended maximum bid mean?