1. Joe is reviewing the results of his Google Analytics for a large website profile. In this profile, Joe has created eight goals but the data is time consuming to view and make use of. What tool, within Google Analytics, can Joe use to make a better sense of the data he has collected?

2. A conversion happens when a click on your ad leads directly to user behavior that you consider valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords consultant is to improve ROI for your clients. One of the things you've looked to optimize is the recommended cost-per-acquisition maximum cost-per-acquisition bid. What does the term recommended maximum bid mean?

3. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

4. You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?

5. You are a Google AdWords consultant for a client who sells hair products online. You have configured the conversion tracking code for the consultant's website and you need to get the code to the web designer. Which of the following choices is the most appropriate for getting the code to the web designer?

6. What term does Google AdWords assign to the specific selection of websites where you'd like your advertisements to appear?

7. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

8. Which of the following reports shows statistics for ads that appeared on specific domains?

9. You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?

10. Nancy is a Google AdWords consultant for several clients. One of her clients has asked Nancy to create one of each report that Google offers. How many Google AdWords reports can Nancy create for this client?

11. What is the difference between a goal and funnel?

12. Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?

13. You are reviewing your return on investment for your Google AdWords and you believe you need to optimize your Google AdWords to improve your ROI. Which of the following strategies can best help your ROI?

14. You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics?

15. You've been running Google AdWords advertisements for your business for the past six months. You're ready to improve your performance and you'd like to see data on low and high performing ads. Which of the following reports will best help you in this instance?

16. You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?

17. Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords?

18. Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?

19. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configure the tracking?

20. What formula is used to calculate cost/conversion rate?

21. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

22. Jeff is reviewing his Google Analytics performance as seen in the figure below. If Jeff wants to create a chart that depicts new visitors only, what steps would he follow?

23. Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

24. You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?"

25. You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriate for your web page "contact us" if you wanted to track statistics?"