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You are a Search Engine Marketing consultant for several clients that use Google Analytics. You are explaining to a new client the value of using Google Analytics for their website. The client is exploring the Google Analytics configuration process with you and she sees the match type in the Google Analytics goal for a web profile. Your client wants to know what a head match is. What is a head match?

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You are a Search Engine Marketing consultant for several clients that use Google Analytics. You are explaining to a new client the value of using Google Analytics for their website. The client is exploring the Google Analytics configuration process with you and she sees the match type in the Google Analytics goal for a web profile. Your client wants to know what a head match is. What is a head match?






 
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