Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, 'Sweet & spicy coconut,' with related keywords like 'coconut snacks' in a single ad group?

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1. Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, 'Sweet & spicy coconut,' with related keywords like 'coconut snacks' in a single ad group?