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Google Ads Search Advertising Exam
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Google Ads Search Advertising Exam
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25 Questions

1. If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

2. True or false: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords.

3. What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

4. You want to see how raising your client's target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

5. In-market audience targeting consists of people:

6. 'Mobile app engagement' campaigns can be used to:

7. If you want to target ads to only people who speak Spanish, you can:

8. Heather has a mobile app she wants people to keep using once they've downloaded it. How can she make it more engaging?

9. You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they're searching on Google or surfing a pet-supply website?

10. Maria would like to target people who've already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

11. AdWords Editor lets users do all of these things except:

12. An ad group contains the phrase-matched keyword 'underwater camera.' Which search query may trigger an ad in this ad group to be shown?

13. You might analyze exact match impression share data to get an idea of:

14. An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What's the most likely cause?

15. Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

16. A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

17. How would you determine the click-through rate (CTR) for a client's search ads?

18. Which ad rotation setting shows all ads in an ad group, even those with a lower click-through or conversion rate?

19. Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

20. To raise awareness of what you're advertising without limiting who might see your ads, you should:

21. Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, 'Sweet & spicy coconut,' with related keywords like 'coconut snacks' in a single ad group?

22. When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

23. Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can't do with an individual account?

24. Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

25. An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

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