What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

🎲 Try a Random Question  |  Total Questions in Quiz: 122  |  🧠 Study this quiz with Flashcards
This question is part of a full practice quiz:
Google Ads Search Advertising Exam — practice the complete quiz, review flashcards, or try a random question.


1. What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?