You're reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as 'boat snorkeling tour.' You can use this information to:

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1. You're reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as 'boat snorkeling tour.' You can use this information to: