If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads -how will this impact the quality score of your search campaign?

Question

Accepted Answer

Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.

Answer

Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns.

Answer

Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.

Answer

None of these options are correct.

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads -how will this impact the quality score of your search campaign?

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If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads -how will this impact the quality score of your search campaign?

❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | What Should We Know? Privacy | Terms |

Without work one finishes nothing. - Ralph Waldo Emerson© 2026 Fatskills.com

All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.

About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | What Should We Know?
Privacy | Terms |

Without work one finishes nothing. - Ralph Waldo Emerson
© 2026 Fatskills.com