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Google AdWords Fundamentals Exam Practice Test
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Google AdWords Fundamentals Exam Practice Test
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25 Questions

1. Which formula represents how Ad Rank is determined on Google search?
2. How are managed placements defined?
3. Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
4. An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
5. What happens when a campaign consistently meets its average daily budget?
6. A prospective client with a flower delivery business serving only one state is intimidated by the global reach internet and does not think AdWords would be a wise business investment. Which AdWords features should be highlighted to address this concern?
7. Which might negatively affect the performance of a video ad on the Google Display Network?
8. Which is a benefit that advertisers receive specifically from using managed placements?
9. With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result as an online sale, registration, phone call or newsletter sign-up -we may:
10. To determine which ad language to target to a user, the AdWords system refers to that user’s?
11. What is a benefit of online advertising with Google AdWords?
12. Which line of ad text would be disapproved based on Google's advertising policies?
13. An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
14. A benefit of Google AdWords image ads is that they:
15. How are negative keywords different from other keywords?
16. With social extensions, how are +1's calculated for your ad and Google+ page?
17. What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
18. What is the impact of poor landing page quality on an ad group?
19. An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
20. It is beneficial to create multiple ad groups in order to:
21. Which is a best practice for creating effective ad text?
22. A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?
23. Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
24. A My Client Center (MCC) account functions primarily as:
25. You're managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you're able to effectively invest. What is it? Choose the most closely related answer.

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