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Google AdWords Fundamentals Exam Practice Test
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Google AdWords Fundamentals Exam Practice Test
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25 Questions

1. How does contextual targeting work?
2. When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?
3. Which best describes the way keywords and placements work together in an ad group to determine where ads are shown?
4. What’s one of the main benefits of using ad extensions?
5. Which tool can be used if an advertiser wants to simulate Google searches, in order to see ho, geographic locations?
6. Which is a benefit that advertisers receive specifically from using managed placements?
7. How are negative keywords different from other keywords?
8. If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad -assuming your ad is similar in all other aspects?
9. An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
10. A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?
11. The main goal of automatic cost-per-click (CPC) bidding is to:
12. Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
13. Advertisers on Google search accrue cost in AdWords when:
14. Which is a factor that Google uses to target ads to users based on physical location?
15. If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads -how will this impact the quality score of your search campaign?
16. What is the impact of poor landing page quality on an ad group?
17. Location extensions can:
18. Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
19. Which is allowable in an AdWords image ad?
20. A best practice for optimizing ad text is to:
21. If your ad serving option is set to optimize" and there are multiple variations of your text ads within the same ad group. AdWords will:"
22. Which is a best practice for setting up a placement-targeted campaign?
23. A benefit of Google AdWords image ads is that they:
24. On which devices are mobile ads eligible to appear?
25. What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

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