A well-crafted landing page may greatly ____ the chances of your ads getting clicked and then showing some interest after the visit, or it may simply ensure that searchers continue their search elsewhere.

AdWords (now, Google Ads) is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services.