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Google AdWords Practice Test
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AdWords (now, Google Ads) is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services.

Google AdWords Practice Test
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25 Questions

1. Which of the following is/are the cost affecting factor(s) to create a campaign?
2. The Keyword Planner helps you select the most profitable keywords based on the ____.
3. AdWords Express was previously known as -
4. What does Google Ads Manager Account also known as?
5. Optimizing conversion rates is what ____ do.
6. Ads with emotional content get a high click-through rate?
7. The most successful keywords will have a ___ CPC if they have a high quality score.
8. ____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.
9. A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.
10. It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.
11. Digital marketing relies heavily on ____.
12. Conversion Optimizer is also known as -
13. Which of the following is/are the bidding method(s) in an alternate approach?
14. Finance-related keywords are among the most expensive keywords for ____, so if someone begins a startup related to finance, he or she will need to pay a lot to use the service for advertising.
15. A well-crafted landing page may greatly ____ the chances of your ads getting clicked and then showing some interest after the visit, or it may simply ensure that searchers continue their search elsewhere.
16. CPC is the ____ method of paying Google AdWords when an internet user clicks on your AdWords advertisement.
17. By using ____, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.
18. A ____ page is a page that leads users to your website and explains your product.
19. Using ____, you can find and organize new keywords without having to spend a considerable amount of time and effort.
20. Which of the following is TRUE about Google AdWords?
21. Which of the following is/are the features of Google AdWords?
22. It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
23. PPC ( ____ ) advertisements in the finance and industry sectors charge Google a high cost for these expensive keywords.
24. The CPA method requires that you have converted at least 30 times in the ____.
25. What is/are the disadvantage(s) of Google Conversion Optimizer?