Gary is creating a new Google AdWords for his company which sells fresh-baked cookies online. He has created an advertisement describing his company's cookies with this headline, minus the quotes 'Try Our Fresh-Baked Cookies' for his ad. What problem will Gary encounter with this headline?

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Gary is creating a new Google AdWords for his company which sells fresh-baked cookies online. He has created an advertisement describing his company's cookies with this headline, minus the quotes 'Try Our Fresh-Baked Cookies' for his ad. What problem will Gary encounter with this headline?