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Google Search Advertising Advanced Exam
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Google Search Advertising Advanced Exam
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25 Questions

1. You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?
2. When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?
3. Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?
4. Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment -Click Quality'. What does this line item mean?
5. A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?
6. A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?
7. Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?
8. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?
9. Kelly has created two ad groups for her realty business in Ohio. In both ad groups, she's identified the keyword 'Columbus Condos' for her ads. What problem exists within this scenario that could affect Kelly's ads?
10. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?
11. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?
12. All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?
13. Which of the following statements is true about CPM ads in the Google Content Network?
14. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?
15. Which of the following is a policy that defines guidelines for what you can and cannot advertise or promote?
16. Ben is creating a Google AdWords campaign for his carpentry business. He's using the keyword tools to generate keywords for his account, but would like a method to create a keyword list, based on a webpage that lists all of his services. Is this possible with Google AdWords?
17. You and a competitor in your region are competing for ad position based on a particular keyword. Your competitor has recently stopped running their Google ads. What is likely to happen to your advertisements?
18. You are explaining the process of Google Query to a client. The client wants to understand how Google can create a tiny explanation and introduction of each website before you actually click on the link. Where does Google store the snippets of information that describe each entry in a search result?
19. There are just two reasons why a managed account is ineligible for Manager Defined Spend in Google AdWords. One reason is because an account is billed directly. What is the other reason why a managed account cannot participate in Manager Defined Spend in Google AdWords?
20. You have just created a new ad and a new ad group in your Google AdWords account. What tab will you choose, if you want to add managed placements to this ad group?
21. When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?
22. All of the following formats Google AdWords Editor allows to export except for which one?
23. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?
24. Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?
25. Ned has created a website that includes a pop-up window for new visitors when they visit his site. The pop- up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?