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You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take?

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You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take?





 
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