1. To maximize performance, how should you set up your Smart Shopping campaigns?

2. A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

3. If a person wants to opt in to the Product Ratings Program, where should they go?

4. How do Smart Shopping campaigns work?

5. How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?

6. What happens if you violate Google policy?

7. Gemma wants to promote her online handbag business to a wide audience. But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?

8. Google Shopping helps retailers provide customers with seamless experiences meant to encourage action. How can Google Shopping campaigns accomplish this?

9. Which of the following is something retailers shouldn’t do in a shifting retail landscape?

10. You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise?

11. Under which category does irresponsible data collection fall, according to Google Ads Policy?

12. Which of these components are optimized automatically with a Smart Shopping campaign?

13. Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business?

14. Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

15. Which two statements describe what makes Shopping campaigns different from Search campaigns?

16. Wade owns Home Things, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade?

17. Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?

18. How do Shopping ads help improve the quality of leads over standard text ads?

19. What’s automatically optimized with a Smart Shopping campaign?

20. Which of these is a requirement for advertising on Shopping ads?

21. Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s marketing reach?

22. Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

23. Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

24. Which of the following is true of attributes in the product feed?

25. Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns?